By Ogochukwu Isioma
Africa’s Global Bank, United Bank for Africa (UBA) Plc, has launched the Customer Experience (CX) School of Excellence, a first-of-its-kind initiative aimed at empowering its workforce to deliver top-notch services to its customers.
The comprehensive program is expected to equip the bank’s employees with the necessary skills and knowledge to provide superior customer experiences across all business segments.
UBA’s Group Managing Director/Chief Executive Officer, Oliver Alawuba, explained that the program which is in line with the bank’s philosophy of the ideals of ‘Enterprise, Execution and Excellence’, will involve training staff on the latest advancements in customer experience knowledge, while enabling them to provide personalised, innovative, and seamless banking experiences.
He said, “At UBA, the core of our Group strategy is our ‘Customer 1st’ Philosophy, which is our promise to always put our customers first, and as we intensify our focus on delivering our C1st agenda, I am delighted to announce the launch of the UBA CX School of Excellence, the first of its kind in the industry.
Continuing, he said, “This program has been developed to ensure all UBA staff are equipped with the required skills and knowledge to deliver exceptional service to our customers. It reflects globally recognised CX knowledge relevant to serving today’s customers, their evolving needs and expectations and will strategically position UBA as the bank of choice across all our business segments.”
The GMD pointed out that the program, which begins in the next few weeks, will pilot across six countries and nine branches, as he added that staff of the selected locations are expected to complete the appropriate modules to become a UBA CX Certified staff. “Once this pilot has been concluded, the program will be rolled out across the Group,” he stated.
While imploring staff to take advantage of the learning opportunities presented by this CX School, UBA’s Group Head, Customer Experience, Michelle Nwoga, said the bank is determined to provide something more and exceptional in the services they provide to customers, and has over time developed various strategies to ensure that its service delivery is continuously upgraded to remain the bank of choice.
She said, “We have also embarked on thoroughly equipping our people to deliver exceptional service to customers; this is largely because we know that the customer is the only one that matters, and we tailor all our activities in line with their expectations.
According to her, UBA aims to provide the best value possible for its customers through a more interactive, user friendly interface that will make countless opportunities available for the customers from the comfort of their homes.
United Bank for Africa is one of the largest employers in the financial sector on the African continent, with 25,000 employees’ group wide and serving over 35 million customers globally. Operating in 20 African countries and in the United Kingdom, the United States of America, France and the United Arab Emirates, UBA provides retail, commercial and institutional banking services, leading financial inclusion and implementing cutting edge technology.
