By Babalola Seyi
Globacom’s frontline Payment Service Bank, MoneyMaster PSB, has unveiled
its market offering and flagship product, G-Kala.
The product was launched on Wednesday at a bespoke event attended by
stakeholders including regulators, market and trade associations,
student union representatives, trade partners, and the media press.
Speaking at the Lagos Travel Inn venue of the event, Managing Director
of MoneyMaster PSB, Mr. Demola Elutilo said that G-Kala will increase
financial services accessibility as well as deepen financial inclusion
and create new job opportunities in the country.
He explained that ‘G-kala’ will attract a huge number of the unbanked
populace into the financial system of the country, adding that the
operations of MoneyMaster PSB would empower many Nigerians financially
and bring, most especially, people in the rural areas, into the banking
system.
The innovative features of G-kala, he noted, will equally revolutionize
the Nigerian payment system and advance the cashless economy initiative
of the federal government while bringing millions of people in urban and
rural areas into the financial community.
According to him, “MoneyMaster PSB will bring convenience and inclusion
across all our target segments of the population. With G-kala, your
phone is your bank. Aside from the benefits to our customers, we are
onboarding a very large number of agents for cash in and cash out,
through which we are creating new jobs in our various communities, which
is also a boost to the nation’s economy. This is the beginning of our
journey to revolutionize the financial services landscape in the
country.”
The General Manager, Business Development, at Nigeria Interbank
Settlement Scheme (NIBSS), Mr. Samuel Oluyemi, lauded MoneyMaster PSB
for introducing G-kala into the Nigerian financial services space.
Having worked with MoneyMaster PSB from the beginning to ensure a
seamless integration of its services with the countrywide banking
system, he disclosed that the payment service bank is a great plus to
promoting financial inclusion and widening the scope of service
providers across the country.
He advised the management of MoneyMaster PSB to seize the initiative of
fast deployment of services to address the needs of the critical
unbanked and under-banked segment of the population, adding that there
was so much expectation from the unbanked population across the country
for the services of payment services banks.
MoneyMaster PSB’s ‘G-kala’, is designed to operate simpler, convenient
and more reliable channels for customers to conduct financial services.
It will provide an easy way for people to move money, access financial
information, and make bill payments. To open an account, all the
customer needs to do is dial *995# then follow the prompts from a Glo
line or from any other telecommunications network as MoneyMaster PSB is
provisioned to work with any network.
Guests at the event included representatives of several markets and
trading centers in Lagos including Ladipo, Mile 12, Computer Vilage main
markets, and student union representatives from University of Lagos
(Unilag), Lagos State University (LASU), and Yaba College of Technology.
Doyin Fayemi, a student at the event reacted to the launch saying, “I
like convenience because for me, it’s about doing something at my own
pace and when it’s comfortable. No one wants to run around just because
they want to do simple cash-in and cash-out transactions, and pay bills.
With G-kala, I can accomplish all of these right now on my phone. G-kala
clearly brings a lot of convenience.”
